P&G's My Black is Beautiful IG Makeover

My Black is Beautiful wanted to reconnect with their audience, and followers needed a brand to match their new mindset and lifestyle.

So, we gave them a total makeover from look and feel to tone and voice.

Increased engagement and visibility

with a new tone and original quotes that resonate.

Highlighted cultural moments.

To increase visibility, I identified and highlighted moments relevant to our audience’s journey as a Black woman.

Advocated for relatable inspiration.

For more engagement, I advocated for voices they can relate to.

Showed fans love.

To celebrate the community, I pushed for reposts of user generated content sent to us.