Battle of the Khakis

State Farm presents a new clothing store in NBA2K’s MyCity with Jake from State Farm on the scene to interact with gamers. To celebrate Jake’s arrival to 2K, we teamed up with Twitch to host a 2 hour livestream event, which I had the pleasure of naming Battle of the Khakis.

We worked with Twitch to concept and create activation graphics including the stream’s layout, logo and Jake’s set design. We also wrote out speaking points for both Jake and influencers to share during the stream.

We also created social content to promote Jake’s presence in the game.